Complete 10 pages APA formatted article: Barnes and Noble Company and Amazon.com. The company branched out to sell E-books. Jeff Bezos persuaded its current and future customers to benefit from the time-saving and travel money-saving benefits of online shopping for Amazon.com products. Management Styles. Both companies implement effective management styles. The Barnes and Noble Company focuses on the consultative management style. The style includes taking into consideration all positive and unfavorable feedbacks and inputs. The inputs include the feedback from the parties. On the other hand, Amazon uses persuasive management style. Management uses persuasion to convince its current and future employees eagerly implement company policies, increasing customer service quality. Product Launch and handling of products and services. Both companies have different product launch versions. The Barnes and Noble Company offers several products in different genres. The products are sold over 800 United States stores. On the other hand, Amazons product launch is focused on website selling. The company opens its www.amazon.com website to initially sell physical books and other related products. Marketing products and services. Both companies use different marketing strategies. The Barnes and Noble Company sells various products and services in over 800 stores in the 50 states and its website. On the other Amazon.com only uses online selling. The company opens its www.amazon.com website to initially sell physical books and other related products.